We came into existence to champion, support and find a way to give back to you. So we’re on a mission to do just that. A mission that will also help create a world that is kinder and fairer to all the humans on this planet. 

Everything we are, and everything we do is focused on how we can give a little something back to show you how much we value, respect, and support, every single one of you. That’s why 10% of our net profits are donated to your charities. The charities that offer practical help and interventions to your professions.

In addition, we are setting up the Fit For Icons Foundation so we can directly support you and implement charitable programmes around health, dentistry, education and social care in the UK and in third world countries too. Current initiative’s include: